What is off Page SEO?
Off page SEO is basically back linking externally. Since the the recent upgrades Google has made, it is hard to build Off page SEO back links these days. No website owner is really allowed to build links inorganically, Google considers it as spam and website gets penalized.
Off page SEO optimization consists of different kind of strategies to get some of that link juice. Some of them are nofollow but they still give citation back-link juice on the Moz rank for local businesses. There are many different types of back links, lets get into what they are.
Having social media accounts will not really give you do-follow back-link juice because its all no-follow external links for most websites. Search on Google and you can surely find many top 50/100 do-follow website directories, you can even find dofollow social media profiles to share a link to your website. The great part about this is that you can post your website link for a back link on social media as much as you want to and not be penalized for it by Google. If you go around posting your website link on private blogs commenting too much, google might just start to look at that link as a spam that is why social media route is very effective and safe.
Maximized Info & Original Images
When you are Making you social media profiles and citations, make sure to always write as much info as you can. Post as much images as you can, statistics show that businesses that post alot of work portfolio pictures tend to rank a lot higher. Address must remain same everywhere (Copy & paste), Write a detailed description even though you going to have to cut it down to 150-240 words most of the times.
Google Citations Most important for Local Off Page SEO
Getting Google Citations Might just be one of the most important role in the off page back-linking project. To check the impact a article makes in the world, google tracks citations as one of its ranking factors. Most Business directories for citations are nofollow but they do make up for it in other aspects of Off Page SEO Strategy for back-linking.
MOZ.com Local Directory
MOZ local directory as taken over ranking metrics of google to a point where google started ranking something called MOZ Rating. MOZ rates your websites citation flow around the world wide web. Moz is so important for local SEO that now when you check for Domain authority, you can see Moz rating aswell.
Vext.com Paid Service (Optional)
Vext Paid service is definitely an optional case because its and expensive service also you can sign up for local directories yourself. But did you know that Google penalizes businesses that have their address and phones number different on every citation when you do off page SEO. You paying professionals to sign you up to 3500+ local directories, that is definitely time effective and tend to make less mistakes because they are trained professionals(One would like to think).
The way it should work is by verifying your Google my business account and make a notepad to write down the address exactly as its written, as matter of a fact just copy and paste it so theirs no human errors in the address. If you have a suite or apt# that will take into effect of penalization.
Search Engine Optimization is there for us to make it easier for Google search engine to find our products and services but when we start to make it harder for the search thats when we start to see trouble and struggle in ranking in the local 3 map pack.
Bright Local is a real time Citation & hard data analytics Local SEO company.
Citation & NAP Reports: Lets say you have hired vext or some individual off of Fiverr, now you will need to check the NAP records to see if they have made mistakes while citing your business. Or if a business has an online presence is piss poor, the owner will have to evaluate why it is not ranking.
Bright Local is also a paid service but that is for people that do this for a living, like myself. You can do a 1 time evaluation of your NAP Records for FREE, businesses that want to check their NAP records don’t have to pay. A 7 day trial with no credit card entry.
Once you get the report, you would want to copy and paste that record into word pad or use google drive just in case it drags on more than a week.
You simply follow through to each Local Directory and change all in the same way your Google My Business has your information for a proper citation.
Industry Specific Directory Listings
There are more specific niche directories that you can target. for instance if we are talking about SEO, we would want to seek out web design and digital marketing local directories. Specific directory listings are more important for the local 3 map pack rankings rather than submitting for only general directories.
There is another type of specific directory listing for off page seo back-link building.
City/State/Borough Specific Directory Listing.
Specific directory listing might just be stronger pull for your website if you are trying to reach customers that search local phrases = Local business search intent. There are website that are directories only for businesses in their city or even narrows it down to specific neighborhood Directory Listings.
When a local directory listing company is linked to your website it give a really powerful back link juice for your website in local terms. Google might see this as a partnership, if your ‘partner’ is a long time business owner then you are gonna benefit from the trust because it took a long time to build.
- Guest Posting on some one elses blog
- Web 2.0 Backlinks
- Blog (Blogspot sub-domain type)
- Commenting on peoples websites that provide Follow links (Watch the amount, Mass link building is not allowed. Do only High DA for a boost)
Best Free all round Keyword research tool for SEO 2019
Best Free all round Keyword research tool for SEO 2019. Just about a year ago, purchasing the best keyword tool was the thing. So many relied on the tool to a point where it steered them in the wrong direction, yet there are those that struck gold. Today im not gonna get into one of those seo keyword research tools that is a software and difficult to use. Keyword anywhere browser extensions lets you see all related keywords to the search term you look up on google.
How to do keyword research for seo
With keyword anywhere chrome extension it is really easy, just head over to the search bar on google.com.
when you search for a term on google, on the right hand side of the search terms you will see alot of related keywords.
Besides each keyword you will see metrics from these 3 categories
- Vol: The Vol stand for volume, the amount of search the keyword gets monthly
- CPC: Short for Cost Per Click, the amount each click costs on google ads auctions
- Comp: Competition metric that tells you how strong the competition is, if the keyword is even worth going after or not.
Keyword research for local seo
Doing keyword research for local SEO is almost identical but its for local intent. for instance if you were to search for a SEO Agency in your city you search up Web Design New York or if you wanted a more specific borough or neighborhood or city you can do that as well. Just type in you keyword then right after it type in the city or state, if you need related LSI keywords for local you can look up what people search.
Understanding keyword research for seo
understanding keyword research for seo is more like trying to understand the mind and needs of a local researcher. you need to put yourself in the searchers shoes and think to yourself what would look for if you were in need of the same thing. Then you research related keywords to what you came up with and refine it further, it also helps you get more keywords to cover more ground.
What i like best about this keyword is that i am continuously searching on google. No matter what i need im on google and that is why i love this tool. When im searching for regular daily needs, i can see what related keywords and sources to help me better.
Whats amazing is that Keyword anywhere also has another feature that is really amazing, it is called People Also Search For
Not only does it tell yo related keywords but it also tells you what else are people searching for withing that category. This type of information always is helpful during researches because its not always that you know what you are looking for.
People are paying for google ads, cpc bidding is basically the means for most people when it comes to competing with competition. When you are getting Organic free traffic that is the best thing ever, more you optimize the more you get. Its the long game that im in it for, i dont know about you, but keyword research is the best chance of being where you want to belong on the search engine.
Local SEO for Local Business . How do i optimize my content to be found in my area whether it be your city, your county or maybe even a neighborhood?
This is particularly great information like if you’re a realtor, a dentist, a chiropractor maybe even a coach (Local Business Owner).
You really want to tap into being found on a local level, particularly if you’re a brick and mortar business.
So if you’re a coffee house, restaurant, insurance guy. How do you actually create content that is optimized and is found on a local basis?
There are three really hot and I mean these are hot in 2018 keywords that you want to add to your keyword mix, what is called a longtail keyword.
- Best (Best SEO Company New York)
- Near Me (SEO Company Near Me)
- How To (How to get Organic SEO)
If you’re a dentist for ex: you would say “best dentist in New York near me” or “dentist near me” or “best Pediatric” “Pharmacy in New York” in many types of configurations.
So, why? because people are searching on their cell phones and computers to find local businesses.
If you don’t have content that’s optimized within your website, within your video, within your blog posts, even your reviews believe or not like your Yelp reviews as-well.
You want to encourage your customers to use “best”, “near me”, “in New York” for example because I’m in New York.
You want to leverage these keywords within the keyword mix, now the best keywords to go after are what are called longtail keywords.
A longtail keyword is something that uses four five six or seven words, these are easier to rank for ex: If someone is looking for a SEO Agency “Best SEO Company in New York”. there’s a lot of people competing for that ,but if I say “Best SEO Company near me” and somebody is typing that, I optimize my content for those keywords or that specific longtail keyword.
I have a better chance of ranking on page one with that content versus a shorter version of the keyword.
This is great information on how to rank for specific neighborhoods if you’re a realtor for example.
You can optimize your content for specific you know districts or sections within the city like New York is one, New York Has Brooklyn, Long Island, Queens, Manhattan… I can vary these keywords to go after these very small areas with in New York ,and now ranked more likely with the content.
I’ll tell you the real secret of ranking your content is with video. You have to remember that YouTube videos are owned by Google, so Google loves Google and Google is going to favor your optimized video content to show up in local search instead of your competition.
If you’ve done a good job of not only creating really good content in the video, but also optimizing that content. Yes you can optimize a YouTube video for local search, this is one of the services that I offer, whether consulting or doing it directly myself.
Every week I have leads come in through my YouTube videos, because not only do I create pretty good content but I optimize those YouTube videos for keywords that I’m looking for.
So an example, I had someone reach out to me was it yesterday or two days ago. Left me a comment and one of my youtube videos asking “how do I get a hold of you here’s my email I’m interested in your services.”
This is the type of reaches that I get all the time from my YouTube videos because I’ve done a good job of optimizing it.
Optimizing that within my blog & within my YouTube videos, you know this is the type of initiative you want to take.
Once you have that now it’s just a matter of beginning. For Example, I’m gonna execute one keyword ,I’m gonna write a blog post, I’m going to distribute that blog post. I’m gonna put some paid advertising behind that blog post, I’m gonna make sure that people in my local area see that blog post, then I can do a video I can re-purpose that blog post into a video or vice versa.
It All begins with strategy. So if you’re looking to build a better presence to be found on a local level, I’m telling you this is a key strategy that you should be leveraging in 2018.
Because people are searching for local businesses and there’s certain ways that they’re doing that and if you can tap into that through your content that’s optimized, believe me you’re gonna have more phone calls and more customers.
Our Local SEO ranking strategy goes in really deep and this is just the start for someone to get a hang around it. For further steps and faster strategy contact us for a free strategic proposal. We have a standard long(full) process to Ranking #1 on Local search results.
What it takes to do Local Business SEO in 2018
We’re going to break down what it takes to do local business SEO as of right now in 2018.
I just feel like people are really over complicating SEO right now and they’re getting all hung up on all these different things. I just want to break down over the next series of articles not just this one for you of what you need to do to rank right now with local SEO.
Even if you don’t have an SEO optimized business right now but you’re thinking about going into it and doing some sort of marketing or strategy & consulting for local a business then this video is gonna be perfect for you. A great way for you to get started and if you’re already doing it but you just need a little more clarity then this is also gonna help you also, it’s just gonna be a nice walk through for you.
Starting local business SEO the right way
So everything starts with the website, first off you have to have things right on the website and what I mean by that is you need to have your keywords in the right spots you need to make sure you’re building them italicized, having the right H1 tags H2 tags so on and so forth. Don’t worry if you don’t know what that means at this second. We can get into that this stuff and it might sound kind of confusing right now if you’re new to this but will definitely help you clarify them with a good understanding of what Local SEO is and how to optimize for it.
First off before we get started a common question I get often is “I have a website designer guy, can you do the SEO for me?” The answer is not so simple but i can assure the answer is most likely a no, if the website hasn’t been built yet.
First off its best to give the job to same person so your website can be built with SEO in mind when its coded and structured. You wouldn’t want to have the SEO optimizer to basically undo and redo what the website builder has already done, it is frustrating and not a officiant way of working. Besides if you have the same person designing your website and doing the seo optimizing then that person would be more appreciative and work harder for you.
When you do it yourself and you actually get going with it you’re gonna find that you can see a lot of results just by doing this stuff, some other on-page factors that you might want to consider.
In order to save time you want to make sure that you have good content in place not duplicate content and you want to make sure that it’s engaging content. At the end of the day that’s what Google is really trying to do, they’re trying to end the search for the consumers so when the consumer comes to your website do they get exactly what they need? do they get exactly what they’re looking for? If You can deliver that to them and you stop their search ultimately, Google is going to reward you by putting you in a higher position. That most of the times is a lot of the challenge when working with a local business owners so you want to make sure you have a good strategy in place to generate leads but at the same time make sure you’re delivering valuable content.
Some other things you might want to consider with the website that can do a lot are structure and how you store to the website. Meaning are the pages intertwined (Sitemap, Internal Links) together do you have some sort of silo structure going on and again if you don’t know what that means that’s okay we’re going to break that down for you.
Local Business SEO Citations
Next thing we’re going to talk about is having your business information or your clients information on other sites, so we call this citations and that’s the business name, address and phone number. Directory sites like Yelp, Angie’s List, hot frog stuff like that press releases that’s a very good way to get Local Business SEO Citations. So when you take it and pin it inside of an image and then also having that information on the website as well. You want that information whatever it matches here to be on the website as well and that’s going to ensure that Google is seeing all that data and it’s matching together. So if it doesn’t match you’re gonna create confusion so Google is not going to know if you’re the same business and you’re not gonna get credit for all that effort, you want to make sure that they’re consistent in that and they match throughout.
Local Business SEO boosted by Reviews
the next thing I want to talk to you about kind of coincides with this stuff but it’s reviews. When you’re working with a local business owner you want to make sure that they’re able to drive reviews not only to their Google Places or Google my business, you want to have reviews coming in not only from there but also from the directory sites like Yelp and stuff like that those are views are going to add more Authority and more social proof and that’s also going to affect your ranking with local SEO in 2018.
Social Media Markers to boost Local SEO in 2018
the next factor I want to talk to you about is social things like your Facebook page, Twitter fan page, YouTube. You want to have all your social pointing to your website and you want to also have that name address phone number on the social stuff as well and it’s even reviews like on your Facebook page. You can drive reviews from there as well, that’s all gonna be some social proof and indicators that Google is looking for, they want to see so when you provide that stuff.
It’s going to also add some more Authority for you.
Last but not least, link building (links going to your site). Not saying that you have to focus on things in this specific order that I laid out but usually a good place to start is with the website and then work your way around all of this stuff. if you haven’t noticed, it is basically intertwined.
All this stuff is basically going to depend on one another and that’s why the website was mentioned is so important. Because if you’re sending a link to the website and you have it structured properly with a good silo structure, sending that link to one page on your website is going to affect the entire link building SEO structure.. So this is a ecosystem that works together with each other and this is what I consider the local SEO ecosystem.
When you implement all of these strategies and you do it the right way, consistently you’re going to see awesome results.
You can do a lot of this without even doing any of the work yourself, outsource of a large part of this type of project. You can outsource a large part of the link building, the citations and some of the setup you can do yourself because it’s just so easy. Importance of all this stuff and how it correlates together