Local SEO for Local Business . How do i optimize my content to be found in my area whether it be your city, your county or maybe even a neighborhood?
This is particularly great information like if you’re a realtor, a dentist, a chiropractor maybe even a coach (Local Business Owner).
You really want to tap into being found on a local level, particularly if you’re a brick and mortar business.
So if you’re a coffee house, restaurant, insurance guy. How do you actually create content that is optimized and is found on a local basis?
There are three really hot and I mean these are hot in 2018 keywords that you want to add to your keyword mix, what is called a longtail keyword.
- Best (Best SEO Company New York)
- Near Me (SEO Company Near Me)
- How To (How to get Organic SEO)
If you’re a dentist for ex: you would say “best dentist in New York near me” or “dentist near me” or “best Pediatric” “Pharmacy in New York” in many types of configurations.
So, why? because people are searching on their cell phones and computers to find local businesses.
If you don’t have content that’s optimized within your website, within your video, within your blog posts, even your reviews believe or not like your Yelp reviews as-well.
You want to encourage your customers to use “best”, “near me”, “in New York” for example because I’m in New York.
You want to leverage these keywords within the keyword mix, now the best keywords to go after are what are called longtail keywords.
A longtail keyword is something that uses four five six or seven words, these are easier to rank for ex: If someone is looking for a SEO Agency “Best SEO Company in New York”. there’s a lot of people competing for that ,but if I say “Best SEO Company near me” and somebody is typing that, I optimize my content for those keywords or that specific longtail keyword.
I have a better chance of ranking on page one with that content versus a shorter version of the keyword.
This is great information on how to rank for specific neighborhoods if you’re a realtor for example.
You can optimize your content for specific you know districts or sections within the city like New York is one, New York Has Brooklyn, Long Island, Queens, Manhattan… I can vary these keywords to go after these very small areas with in New York ,and now ranked more likely with the content.
I’ll tell you the real secret of ranking your content is with video. You have to remember that YouTube videos are owned by Google, so Google loves Google and Google is going to favor your optimized video content to show up in local search instead of your competition.
If you’ve done a good job of not only creating really good content in the video, but also optimizing that content. Yes you can optimize a YouTube video for local search, this is one of the services that I offer, whether consulting or doing it directly myself.
Every week I have leads come in through my YouTube videos, because not only do I create pretty good content but I optimize those YouTube videos for keywords that I’m looking for.
So an example, I had someone reach out to me was it yesterday or two days ago. Left me a comment and one of my youtube videos asking “how do I get a hold of you here’s my email I’m interested in your services.”
This is the type of reaches that I get all the time from my YouTube videos because I’ve done a good job of optimizing it.
Optimizing that within my blog & within my YouTube videos, you know this is the type of initiative you want to take.
Once you have that now it’s just a matter of beginning. For Example, I’m gonna execute one keyword ,I’m gonna write a blog post, I’m going to distribute that blog post. I’m gonna put some paid advertising behind that blog post, I’m gonna make sure that people in my local area see that blog post, then I can do a video I can re-purpose that blog post into a video or vice versa.
It All begins with strategy. So if you’re looking to build a better presence to be found on a local level, I’m telling you this is a key strategy that you should be leveraging in 2018.
Because people are searching for local businesses and there’s certain ways that they’re doing that and if you can tap into that through your content that’s optimized, believe me you’re gonna have more phone calls and more customers.
Our Local SEO ranking strategy goes in really deep and this is just the start for someone to get a hang around it. For further steps and faster strategy contact us for a free strategic proposal. We have a standard long(full) process to Ranking #1 on Local search results.
What it takes to do Local Business SEO in 2018
We’re going to break down what it takes to do local business SEO as of right now in 2018.
I just feel like people are really over complicating SEO right now and they’re getting all hung up on all these different things. I just want to break down over the next series of articles not just this one for you of what you need to do to rank right now with local SEO.
Even if you don’t have an SEO optimized business right now but you’re thinking about going into it and doing some sort of marketing or strategy & consulting for local a business then this video is gonna be perfect for you. A great way for you to get started and if you’re already doing it but you just need a little more clarity then this is also gonna help you also, it’s just gonna be a nice walk through for you.
Starting local business SEO the right way
So everything starts with the website, first off you have to have things right on the website and what I mean by that is you need to have your keywords in the right spots you need to make sure you’re building them italicized, having the right H1 tags H2 tags so on and so forth. Don’t worry if you don’t know what that means at this second. We can get into that this stuff and it might sound kind of confusing right now if you’re new to this but will definitely help you clarify them with a good understanding of what Local SEO is and how to optimize for it.
First off before we get started a common question I get often is “I have a website designer guy, can you do the SEO for me?” The answer is not so simple but i can assure the answer is most likely a no, if the website hasn’t been built yet.
First off its best to give the job to same person so your website can be built with SEO in mind when its coded and structured. You wouldn’t want to have the SEO optimizer to basically undo and redo what the website builder has already done, it is frustrating and not a officiant way of working. Besides if you have the same person designing your website and doing the seo optimizing then that person would be more appreciative and work harder for you.
When you do it yourself and you actually get going with it you’re gonna find that you can see a lot of results just by doing this stuff, some other on-page factors that you might want to consider.
In order to save time you want to make sure that you have good content in place not duplicate content and you want to make sure that it’s engaging content. At the end of the day that’s what Google is really trying to do, they’re trying to end the search for the consumers so when the consumer comes to your website do they get exactly what they need? do they get exactly what they’re looking for? If You can deliver that to them and you stop their search ultimately, Google is going to reward you by putting you in a higher position. That most of the times is a lot of the challenge when working with a local business owners so you want to make sure you have a good strategy in place to generate leads but at the same time make sure you’re delivering valuable content.
Some other things you might want to consider with the website that can do a lot are structure and how you store to the website. Meaning are the pages intertwined (Sitemap, Internal Links) together do you have some sort of silo structure going on and again if you don’t know what that means that’s okay we’re going to break that down for you.
Local Business SEO Citations
Next thing we’re going to talk about is having your business information or your clients information on other sites, so we call this citations and that’s the business name, address and phone number. Directory sites like Yelp, Angie’s List, hot frog stuff like that press releases that’s a very good way to get Local Business SEO Citations. So when you take it and pin it inside of an image and then also having that information on the website as well. You want that information whatever it matches here to be on the website as well and that’s going to ensure that Google is seeing all that data and it’s matching together. So if it doesn’t match you’re gonna create confusion so Google is not going to know if you’re the same business and you’re not gonna get credit for all that effort, you want to make sure that they’re consistent in that and they match throughout.
Local Business SEO boosted by Reviews
the next thing I want to talk to you about kind of coincides with this stuff but it’s reviews. When you’re working with a local business owner you want to make sure that they’re able to drive reviews not only to their Google Places or Google my business, you want to have reviews coming in not only from there but also from the directory sites like Yelp and stuff like that those are views are going to add more Authority and more social proof and that’s also going to affect your ranking with local SEO in 2018.
Social Media Markers to boost Local SEO in 2018
the next factor I want to talk to you about is social things like your Facebook page, Twitter fan page, YouTube. You want to have all your social pointing to your website and you want to also have that name address phone number on the social stuff as well and it’s even reviews like on your Facebook page. You can drive reviews from there as well, that’s all gonna be some social proof and indicators that Google is looking for, they want to see so when you provide that stuff.
It’s going to also add some more Authority for you.
Last but not least, link building (links going to your site). Not saying that you have to focus on things in this specific order that I laid out but usually a good place to start is with the website and then work your way around all of this stuff. if you haven’t noticed, it is basically intertwined.
All this stuff is basically going to depend on one another and that’s why the website was mentioned is so important. Because if you’re sending a link to the website and you have it structured properly with a good silo structure, sending that link to one page on your website is going to affect the entire link building SEO structure.. So this is a ecosystem that works together with each other and this is what I consider the local SEO ecosystem.
When you implement all of these strategies and you do it the right way, consistently you’re going to see awesome results.
You can do a lot of this without even doing any of the work yourself, outsource of a large part of this type of project. You can outsource a large part of the link building, the citations and some of the setup you can do yourself because it’s just so easy. Importance of all this stuff and how it correlates together