Local SEO for Local Business . How do i optimize my content to be found in my area whether it be your city, your county or maybe even a neighborhood?
This is particularly great information like if you’re a realtor, a dentist, a chiropractor maybe even a coach (Local Business Owner).
You really want to tap into being found on a local level, particularly if you’re a brick and mortar business.
So if you’re a coffee house, restaurant, insurance guy. How do you actually create content that is optimized and is found on a local basis?
Well first of all, you got to create content. Your best content is either blog content or video content on YouTube, because it is owned by Google and will show up in local search.
As well as online reviews in Yelp, Google my business and Facebook.
There are three really hot and I mean these are hot in 2018 keywords that you want to add to your keyword mix, what is called a longtail keyword.
- Best (Best SEO Company New York)
- Near Me (SEO Company Near Me)
- How To (How to get Organic SEO)
If you’re a dentist for ex: you would say “best dentist in New York near me” or “dentist near me” or “best Pediatric” “Pharmacy in New York” in many types of configurations.
So, why? because people are searching on their cell phones and computers to find local businesses.
If you don’t have content that’s optimized within your website, within your video, within your blog posts, even your reviews believe or not like your Yelp reviews as-well.
You want to encourage your customers to use “best”, “near me”, “in New York” for example because I’m in New York.
You want to leverage these keywords within the keyword mix, now the best keywords to go after are what are called longtail keywords.
A longtail keyword is something that uses four five six or seven words, these are easier to rank for ex: If someone is looking for a SEO Agency “Best SEO Company in New York”. there’s a lot of people competing for that ,but if I say “Best SEO Company near me” and somebody is typing that, I optimize my content for those keywords or that specific longtail keyword.
I have a better chance of ranking on page one with that content versus a shorter version of the keyword.
This is great information on how to rank for specific neighborhoods if you’re a realtor for example.
You can optimize your content for specific you know districts or sections within the city like New York is one, New York Has Brooklyn, Long Island, Queens, Manhattan… I can vary these keywords to go after these very small areas with in New York ,and now ranked more likely with the content.
I’ll tell you the real secret of ranking your content is with video. You have to remember that YouTube videos are owned by Google, so Google loves Google and Google is going to favor your optimized video content to show up in local search instead of your competition.
If you’ve done a good job of not only creating really good content in the video, but also optimizing that content. Yes you can optimize a YouTube video for local search, this is one of the services that I offer, whether consulting or doing it directly myself.
Every week I have leads come in through my YouTube videos, because not only do I create pretty good content but I optimize those YouTube videos for keywords that I’m looking for.
So an example, I had someone reach out to me was it yesterday or two days ago. Left me a comment and one of my youtube videos asking “how do I get a hold of you here’s my email I’m interested in your services.”
This is the type of reaches that I get all the time from my YouTube videos because I’ve done a good job of optimizing it.
Having a strategy by writing down what are the keywords that I want to go after. Let’s say my top 40 or 50 words and then I start crafting and creating content around those keywords.
Optimizing that within my blog & within my YouTube videos, you know this is the type of initiative you want to take.
Once you have that now it’s just a matter of beginning. For Example, I’m gonna execute one keyword ,I’m gonna write a blog post, I’m going to distribute that blog post. I’m gonna put some paid advertising behind that blog post, I’m gonna make sure that people in my local area see that blog post, then I can do a video I can re-purpose that blog post into a video or vice versa.
It All begins with strategy. So if you’re looking to build a better presence to be found on a local level, I’m telling you this is a key strategy that you should be leveraging in 2018.
Because people are searching for local businesses and there’s certain ways that they’re doing that and if you can tap into that through your content that’s optimized, believe me you’re gonna have more phone calls and more customers.
Our Local SEO ranking strategy goes in really deep and this is just the start for someone to get a hang around it. For further steps and faster strategy contact us for a free strategic proposal. We have a standard long(full) process to Ranking #1 on Local search results.